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India Snacking Culture Emphasizes Healthy Options

April 9, 2023: 12:00 AM EST
The snacking culture in India is shifting towards healthier options, with consumers opting for high-fiber, high-protein, low-sodium, and plant-based snacks. This trend towards healthy snacking is a result of consumers becoming more health-conscious following the pandemic. Despite consumers prioritizing taste over health benefits, research from Mintel found that 85% of Indian consumers wish healthy snack options were more widely available. The shift towards healthier snacks is likely to continue, with Indian households expected to double their spending on healthy food and beverages in the coming years.
"Healthy snacking is changing the face of snacking in India", Financial Express, April 09, 2023, © The Indian Express [P] Ltd.
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