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Indian BFY Snack Start-Up Open Secret Raises $10 Million In Series B Round

June 28, 2022: 12:00 AM EST
Indian-based healthy snack start-up Open Secret has recently raised $10 million in a Series B round of funding led by sector-agnostic fund Ananta Capital. The round also saw participation from the company’s existing investors, including Matrix Partners India and Sixth Sense Ventures. These resources will be used to innovate products, hire new talent, scale up its tech and expand its omni-channel distribution presence. Open Secret is operated by ImmaculateBites Pvt. Ltd and offers BFY snacks such as cookies, chips nuts, chocolates, and cereals. Its products are currently available through its own website, multiple e-commerce platforms and over 3,000 offline stores across India. The company claims that it has added 9 new product categories over the last 9 months and has experienced 10 times growth over the past year due to strong consumer demand.
Debjyoti Roy , "Matrix-backed snacks startup Open Secret pockets Series B cheque", VCCircle.com , June 28, 2022, © VCCircle.com. Property of Mosaic Media Ventures Pvt. Ltd.
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