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Indian BFY Snacking Brand Raises Rs 6 Crore In Seed Round

November 9, 2022: 12:00 AM EST
Jaipur-based better-for-you snack brand Eat Better has raised Rs 6 crore in its seed round led by Java Capital and Mumbai Angels. Eat Better sells traditional Indian snacks with a healthy twist. All its products are vegan and gluten-free, with 100 percent natural ingredients and no added sugar. The startup offers 35+ SKUs, including ladoos, nuts seed mixes, and savory snacks like millet mix and quinoa seed mix. Eat Better will use the investment to increase production capacity, launch new products and expand its distribution to offline retail. 
Sujata Sangwan, "Healthy eating: This Jaipur-based D2C brand gives nutritional twist to Indian snacking", Yourstory.in, November 09, 2022, © YourStory
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