We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Indian CEO Leading Japanese Rice Cracker Company's Global Expansion

August 31, 2023: 12:00 AM EST
Lekh Raj Juneja, a CEO with Indian roots, is leading Japan's Kameda Seika, a renowned senbei (rice cracker) manufacturer to sell traditional Japanese rice crackers to the world. The company seeks to tap rising demand for plant based foods and launched vegan-labeled products. Additionally, in July 2023, it established a department dedicated to developing globally appealing products and aim to have them in foreign markets within three years. Juneja's vision is to have international sales account for 50 percent of the company's revenue by 2030, and his efforts have already resulted in a 150 percent increase in overseas sales in the past year.
Yoneda Wataru, "Indian CEO delivers Japanese rice crackers to the world", NHK World, August 31, 2023, © NHK (Japan Broadcasting Corporation)
Domains
FOOD BUSINESS NEWS
Market Segments
News
Brands & Marketing
Companies
Bakery & Cereals
Geographies
Worldwide
Asia-Pacific
India
Japan
Categories
Business News
Companies
Companies, Organizations
Products & Brands
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.