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Indian Government Capitalizes On Millet Popularity

August 30, 2022: 12:00 AM EST
As millet is growing in popularity due to its nutritional benefits, the Indian government is enacting plans to promote its consumption and production. Syncing its idea with the UN's declaration of 2023 as 'International Year of Millets', the country has planned 19 events at global venues in countries like Germany, Belgium, USA, Japan, UAE, South Korea, South Africa, Indonesia, Saudi Arabia, U.K. and France beginning next year to promote millets and millet-based products. The government is also running promotional activities within the country. In 2023, four cities, including Mumbai and Kolkata, will have millet expos, while 19 districts across 10 states will see multiple activities including 'millet villages targeting tourism'. The government has also planned an international conference on millet processing in January and food events with special focus on millets in October next year. Despite the increased demand for millet and its favorable production conditions, Indian farmers primarily grow rice and wheat crops. The government is now creating incentives for farmers who transition to millet and raising awareness on the crop’s short duration and low production costs. There is also a plan to set up the International School of Millet Processing (ISMP) in Thanjavur.
Vishwa Mohan, "Craze for millets growing but farmers still not enthused", The Times of India (TOI), August 30, 2022, © Bennett, Coleman & Co. Ltd.
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