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India’s Future Consumer To Manufacture Terra Chips

March 8, 2021: 12:00 AM EST
Though the Hain Celestial gluten-free veggie chips have been available in India as an imported item, Future Consumer is now manufacturing the snack through a joint venture with Hain. Sold for Rs 400 ($4.68) for a 150-gram pack, the product is now available in 60-gram packs for Rs. 70 ($0.96) in three flavors. The company’s Tumkur plant will manufacture Terra Chips for the Indian market and for various other countries. Future Consumer entered into a JV with Hain Celestial to manufacture, market, and distribute natural and organic products in various categories, including snacks.
Shilpa Ranipeta, "Future Consumer forays into health snacks, launches Terra Chips in India", CNBC TV-18, March 08, 2021, © TV18 Broadcast Limited
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