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India's Parle Agro Prospers In Fizzy Drinks Despite U.S. Competitors

October 8, 2017: 12:00 AM EST
India’s Parle Agro beverage company is doing well in the fizzy drinks segment with its mango brand Frooti Fizz despite strong competition from leader Coca-Cola Maazi and Pepsi’s Slice. CEO Schauna Chauhan Saluja says Frooti Fizz now reaches 320,000 outlets, while Appy, its first fizzy drink launched 12 years ago, has been growing at more than 20 percent annually for the last five years. Parle Agro’s sales rose 16 percent in 2016-2017. "We are a 3,000 crore [about $461 million] company now, and in the next five years we aim to become a 10,000-crore beverages firm," says Saluja.
Nevin John, "Thirsting to Improve", Business Today, October 08, 2017, © Living Media India Limited
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