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India’s Parle Products Ventures Into Breakfast Cereals

September 17, 2021: 12:00 AM EST
The Mumbai-based maker of biscuit brand Parle-G is extending its popular Hide & Seek brand with a breakfast cereal that can also double as a snack. Fills chocolate cereal is mainly positioned as a breakfast cereal eaten with milk. But, thanks to its 50 percent chocolate filling, the product can also be enjoyed as a sweet snack. Hide & Seek Fills will be rolled out across Parle’s distribution network of about eight million outlets across the country, with an RRP of Rs 10 ($0.14) per pack.
Gill Hyslop , "India’s leading biscuit producer forays into better-for-you indulgent breakfast cereals category", BakeryAndSnacks.com, September 17, 2021, © William Reed Business Media Ltd
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