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India’s Prataap Snacks Debuts Snack Augmented With “Omega”

August 13, 2020: 12:00 AM EST
Acknowledging the healthful food trend and a snacking surge induced by the coronavirus pandemic, the Indore, India-based snacks company, known for its potato chips and other savory treats marketed under the brand Yellow Diamond, plans to launch “Omega fortified Potato Chips,” its first healthy offering. According to the company, “a set of people have started looking for a 'better for you' version of snacks,” so “we also want to have that product in our portfolio." The healthful food trend notwithstanding, the company says it is working on products in the sweet and salty snacks category.[Image Credit: © Welcome to all and thank you for your visit ! ツ from Pixabay]
Himadri Buch, "COVID-19 impact: Prataap turns to healthy snacking options; to soon launch Omega fortified Potato Chips", Moneycontrol.com, August 13, 2020, © e-Eighteen.com Ltd
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