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India’s Slurrp Farm Raises $2M To Fund Further Growth

December 24, 2020: 12:00 AM EST
The four-year-old healthy cereal and snack maker (Gurugram, Haryana) has raised $2 million from multi-stage venture fund Fireside Ventures, in its Series A funding round. The company in June 2018 raised $1 million in a pre-Series A round from various Indian investors. The company says the funds will be used for product innovation, marketing, and increasing inventory to meet ”increasing demand,"  It will also look to strengthen its team and fortify its direct-to-consumer channel. Slurrp Farm’s annual recurring revenue (ARR) grew 300 percent during the last six months and the company is “looking to grow at the same rate to an ARR of $5-$6 million in the next 12 months."  The Slurrp Farm portfolio of 25 products includes porridges and cereals, puffed snacks for children, millet pancakes, millet dosa, and cake mixes, available in India, UAE, and Singapore.
Sneha Shah, "Slurrp Farm lands $2 million Series A funding from Fireside Ventures", The Economic Times, December 24, 2020, © Bennett, Coleman & Co. Ltd.
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