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India’s The Whole Truth Raises Nealy $6 Million In 2nd Funding Round

August 24, 2021: 12:00 AM EST
The Bengaluru-based clean label health food brand’s new financing round, its second, was led by Sequoia Capital and included existing backers along with eight angel investors. Matrix is the largest stakeholder among investors with 20.17 percent while Sequoia picked up 10.37 percent by leading the round. According to Fintrackr’s estimate, The Whole Truth has been valued at $27.5 million (post-money) in the Series A round. The company positions itself as a healthy and clean snack brand with a portfolio of protein bars, immunity balls, and muesli. The company offers subscriptions and claims to have 80-85 percent sales through its website and remaining from partnerships with gyms and health clubs.
Harsh Upadhyay & Gaurav Tyagi , "Sequoia leads Series A round in snack brand The Whole Truth", Entrackr, August 24, 2021, © Bareback Media Pvt. Ltd.
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