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Indulgent Snacks Are A Form Of “Self-Medication” During Coronavirus Crisis

July 5, 2020: 12:00 AM EST
Consumers are increasingly turning from healthful snack options to indulgent ones during the coronavirus pandemic, according to the NPD Group. Thirty-seven percent of surveyed consumers told NPD in April they wanted to make sure they were well-stocked on salty snacks, frozen sweets, and sweet or savory foods more than other, more healthful items. Snack food consumption has risen eight percent during the pandemic. Research has shown that people turn to comfort food, a form of “self-medication,” because of stress, and gravitate toward products with high fat or sugar. Chips, cookies, and other indulgent, inexpensive foods have a long shelf life, making them more attractive to homebound consumers.[Image Credit: © Shutterbug75 from Pixabay]
Lana Bandoim, "Why Consumers Are Choosing Indulgent Snacks Instead Of Healthy Options", Forbes.com, July 05, 2020, © Forbes Media LLC
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