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Indulgent Snacks Seeing Growth During Inflation

August 12, 2022: 12:00 AM EST
Both better-for-you and more indulgent snack categories have grown since COVID-19, as many consumers seek more healthful options or reward themselves with treats. The COVID-19 pandemic propelled the health foods market due to the increased focus on wellness and immunity. However, as inflation rises, indulgent snacks are driving more growth than other segments of snacking as consumers turn towards affordable treats in lieu of more expensive rewards. 
Mark Hamstra , "Consumers torn between health and indulgence in snack foods", Supermarket News, August 12, 2022, © Informa USA, Inc.
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