Industry Experts Ask: Will The Current Success Of Sourdough Bread Endure?

February 25, 2020: 12:00 AM EST

According to Nielsen data, total bread sales in the United States have been stagnant since 2015, showing little to no growth leading up to 2020. The phenomenon has made it hard for smaller players to stay afloat and has led to industry consolidation among big players. But one corner of the bread industry has shown signs of a comeback: sourdough bread sales grew about 11 percent from 2015 to 2019 to over $325.9 million, and sourdough is becoming more popular at restaurants. Last year, sourdough bread was on 14.3 percent of restaurant menus, up from 11.6 percent 10 years earlier. A Grand View Research study saw the market value of sourdough jump from $298.7 million in 2014 to $2.4 billion in 2018. But, industry observers wonder, is this a solid and enduring trend, or a flash in the pan?[Image Credit: © sandid from Pixabay]

Darren Geeter, "How sourdough bread is staging a comeback amid a stagnant US bread industry", CNBC, February 25, 2020, © CNBC LLC

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Industry Experts Ask: Will The Current Success Of Sourdough Bread Endure?

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