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Innovation – And The Pandemic – Drives Potato Chip Success

October 2, 2020: 12:00 AM EST
An almost overnight change in snacking behavior brought on by the coronavirus pandemic has driven potato chip sales through the roof: up $51 billion for the first quarter of 2020, compared to last year. Innovation in the category with products like kettle-cooked chips has also played a major role in fueling the trend. And producers have responded to consumer preference for healthier snacks by lowering salt and using quality oils with health benefits. Utz’s Boulder Canyon kettle-cooked potato chips, for example, are cooked in healthier oils like avocado, coconut, olive, sunflower, safflower, and rice bran. But flavor is what keeps customers coming back for more. Herr Foods has launched a new Flavor Mix that includes Cheddar and Sour Cream and Onion; Barbecue and Salt and Vinegar; and Red Hot and Honey Barbecue.
Beth Day, "Innovation pays off for potato chip makers", Baking Business, October 02, 2020, © SOSLAND PUBLISHING COMPANY
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