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Innovation In Doughnuts Will Focus On Texture, Mix Marketer Says

January 15, 2020: 12:00 AM EST
Jackson, Mich.-based Dawn Foods, which sells doughnut mixes to bakeries worldwide, is betting the next big fad in doughnuts will have less to do with flavors or toppings and more to do with innovative textures. To celebrate its 100th anniversary, the company has introduced an example of what it means. The sourdough doughnut is a blend of sourdough bread and yeast-raised doughnuts that results in a buttery sourdough flavor with a soft, light, airy texture. Dawn is offering customers several recipes for the mix, including a jelly-filled sourdough doughnut, a glazed sourdough sweet roll, and a sourdough doughnut stick dipped in chocolate and coated with nuts, candy, or coconut flakes.[Image Credit: © PRNewsfoto/Dawn Food Products, Inc.]
"Dawn Foods Announces First-Ever Sourdough Donut Mix", PR Newswire , January 15, 2020, © PR Newswire Association LLC
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