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Innovation Program Puts Coca-Cola In Touch With Creative Entrepreneurs

May 12, 2017: 12:00 AM EST
Innovation involves connection with partners and customers, as well as with fast-growing start-up companies, according to the head of Coca-Cola’s innovation program, The Bridge. Launched three years ago, the program picks 10 companies with potential each year and gives them access to its massive marketing resources. For its efforts, Coke gets early access to innovative consumer technologies. The program has produced 68 pilot programs, 15 license agreements and four global license agreements. Not content with this early success, Alan Boehme now wants to accelerate the initiative. [Image Credit: © Coca-Cola Company ]
David Needle, "Coca Cola’s investments in startups is the real thing for innovation", CIO, May 12, 2017, © CXO MEDIA INC., Inc.
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