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Instacart’s Forecast Of Top Grocery Trends For 2021 Includes Keto

December 10, 2020: 12:00 AM EST
Among the grocery trends expected to gain prominence in 2021 – lower alcohol cocktails, bolder spices and condiments, greater selectivity by brand and store, etc. – is a dietary trend, according to the grocery delivery and pick-up service (San Francisco). Twenty-eight percent of those who tried a high-fat, low-carb keto diet in 2020 apparently liked it. Sales trends were consistent with the survey, as products with “keto” in the name saw a 72 percent increase in the Instacart marketplace. The 10 most popular keto products in the marketplace: KetoPint Salt and Caramel Keto Bar; Think! Keto Protein Bar – Chocolate Peanut Butter Pie flavor; Birch Benders Keto Pancake and Waffle Mix; Sundae Shoppe Keto Peanut Butter Fudge Ice Cream; Sundae Shoppe Keto Cookie Dough Ice Cream; Lenny and Larry’s Keto Gluten Free Chocolate Chip Cookie; Sundae Shoppe Keto Mint Chip Ice Cream; Epic Chicken Sriracha Protein Bar; Ratio Keto Friendly Strawberry Dairy Snack; and Ratio Keto Friendly Vanilla Dairy Snack. The Instacart report combines in-depth analysis of Instacart search and purchase activity with data from a new online Harris Poll survey.
Caroline Bologna, "The Grocery Trends To Look Forward To In 2021", The Huffington Post, December 10, 2020, © Verizon Media
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