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Instagram Influencer Launches Granola Brand

December 18, 2021: 12:00 AM EST
New York-based “advertising executive, granola connoisseur, and Instagram influencer” Tom Bannister has relaunched his Tom’s Granola brand as Tom’s Perfect 10. The popular Ginger Zing flavor, available for purchase on Instagram Checkout and Shopify, will be followed by more flavors every quarter. Bannister launched a subscription-based flavor-of-the-month granola club which instantly had a waitlist of ten thousand-plus. 
"Tom's Perfect 10: The Subscription-Based Granola", Packaging Strategies, December 18, 2021, © BNP Media
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