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Investment Firm Sells Pretzels, Inc., To Hershey

December 15, 2021: 12:00 AM EST
Pennsylvania-based Hershey Company has acquired the 40-year-old snack maker (Bluffton, Ind.) from an affiliate of Peak Rock Capital, a private investment firm. Pretzels, Inc., has an extensive portfolio of salty snacks that includes traditional, peanut-butter-filled, almond-butter-filled, flavored, seasonal, and gluten-free pretzels, as well as extruded snack products. The company serves a blue-chip customer base that includes grocery chains and national brands. An affiliate of Peak Rock acquired Pretzels in 2018 from the founding families. During Peak Rock's ownership, Pretzels expanded its Plymouth, Indiana, factory and built a new facility in Lawrence, Kansas. The company also invested heavily in new product development, introducing several successful products, including almond-butter-filled pretzels.
"Peak Rock Capital Affiliate Sells Pretzels, Inc. To The Hershey Company", PR Newswire, December 15, 2021, © Cision US Inc
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