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IRI Tells Snack Makers That At-Home Snacking Trend Is Here To Stay

December 21, 2021: 12:00 AM EST
Snack companies should anticipate ongoing demand for on-the-go items – including snack bars and single-serve packaging – combined with continued snacking at home, an IRI exec told The Food Institute recently. VP Joan Driggs said consumption of snacks at home will remain higher than pre-pandemic levels, with a growing focus on better-for-you offerings. This outlook is largely due to Americans increasing their screen time throughout the pandemic. Trends to monitor include consumer interest in snacks that deliver health benefits (healthier oils, baked vs. fried, high protein, gut health ingredients, and vitamins); flavor innovations; and sustainability messaging (e.g., packaging and carbon labeling).
Grace Garwood, "IRI: Snacking at Home Trend Destined to Continue", The Food Institute, December 21, 2021, © The Food Institute
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