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Is U.K.’s HFSS-Based Ban On Online Advertising Fair?

June 28, 2021: 12:00 AM EST
Recent U.K. government announcements tightening restrictions on the advertising of foods high in fat, salt and sugar (HFSS) include in-store ad placements, multi-buys, and a total ban on online advertising. This comes as the snack industry has reformulated products to reduce sugar content and calories. Originally proposed as a way to control unhealthy food products advertised on children’s TV shows, the new tighter restrictions may not be worth the negative impact they will likely have on the snacks sector for the sake of a meager reduction in calories. Granolas, for example, which many consider a healthy food, will be penalized if they contain fruit (sugar) or nuts (fat). A major complaint is that Public Health England (PHE) originally told snack brands to use marketing to promote their reformulated healthier products, but the new policy reportedly will ban that. 
Bethan Grylls , "Are the new HFSS bans unfair?", New Food, June 28, 2021, © Russell Publishing Limited
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