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Italian Fashion Company Adopts Food Theme As It Partners With Pasta Maker

November 3, 2017: 12:00 AM EST
The Italian fashion house Dolce & Gabbana has partnered with Italian pasta maker Pastificio di Martino to produce a limited-edition tin of pastas accompanied by a D&G-designed apron. Just 5,000 of the tins will be available worldwide, only a fifth of which will be sold in the U.S. Pastificio di Martino, based in Naples, produces more than 9,000 tons of pasta a day from 100 percent Italian durum wheat. Dolce & Gabbana has designed the packaging for three of Pastaficio’s 125 shapes: spaghetti, the tubular paccheri, and penne mezzani rigate. In September, D&G’s line of food-oriented outfits walked the runway at the Paris show for its spring 2018 collection.  [Image Credit: © Pastificio di Martino]
Kate Krader, "Dolce & Gabbana Is Now in the Pasta Business", Bloomberg Pursuits, November 03, 2017, © Bloomberg Finance L.P.
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