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November 4, 2021: 12:00 AM EST
The Corte Madera, Calif., organic legume-based protein snacks, cereal, and granola company has closed a $1 million financing round involving friends and family. Acknowledging that its core business remains salty snacks – “it's what people know us for" – a company spokesman said it is focusing more heavily on a health and wellness brand platform “built on the back of legumes.” The company uses a variety of plant-based ingredients in its portfolio, including navy beans, brown rice flour, pea protein, rice protein, and fava beans. The company’s products are sold in Southern California’s retail market, including Erewhon, Jimbo's, and several independent stores. But it is expanding into Sprouts, Wegmans, and Whole Foods Canada with its cereal and granola lines. The company doubled sales this year and expects to do the same, or better, in 2022
Mary Ellen Shoup , "IWON Organics closes funding round and predicts up to 150 percent growth in 2022", FoodNavigator-USA.com, November 04, 2021, © William Reed Business Media Ltd
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