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April 15, 2022: 12:00 AM EST
Jaipur startup Gladful was founded in 2020 with the aim to create convenient protein foods and snacks for children. Gladful started by selling cookies made of peas, rice and milk protein available in a variety of flavors – including Indian masala, ajwain, almond and butter garlic. In February, it launched its second product, Sprouted Chilla-Dosa mix available in Beetroot and Spinach varieties. At the end of last year, Gladful raised an undisclosed amount of funding in a seed round led by Antler India. These funds will go towards expanding Gladful’s reach and product range. Its products are available online on its website, or on Amazon, Cred, Flipkart, and smaller marketplaces like One Green and LBB. The startup faces competition from other companies in India’s fast growing healthy snacking market such as Snackible, The Green Snack Co and Habbit Health.
Amisha Agarwal, "[Startup Bharat] How Jaipur-based Gladful aims to provide tasty protein snacks for children", Yourstory.in, April 15, 2022, © YourStory Media Pvt. Ltd.
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