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Japanese Barley-Based Vegetable Juice Aojiru Continues Global Expansion

January 10, 2019: 12:00 AM EST
Yamamoto Kanpoh Pharmaceutical announced it is expanding its marketing of the functional beverage Aojiru to Korea and Australia. Aojiru (“green vegetable juice”) is made from barley leaves harvested in Kyushu, Japan. The market size of Aojiru in Japan was $485.7 million in 2012, according to the Yano Research Institute. Popular in Japan and China, Aojiru is also exported to the U.S., Hong Kong, Taiwan, Thailand, and Singapore. A 2018 Euromonitor showed that Yamamoto Kanpo continued to show strong growth in 2018, due to the success of its Aojiru.
Tingmin Koe , "Japanese Aojiru leader Yamamoto Kanpoh targets Korea and Australia entry for functional beverage", Beverage Daily, January 10, 2019, © William Reed Business Media Ltd
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