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Japanese Consumers Are Warming To Bug-Based Snacks

January 27, 2022: 12:00 AM EST
With growing demand among Japanese for bugs as food and a source of protein as well as nutritional and environmental benefits, the snacks category is looking at opportunities for marketing packets of insects on a mass scale. Today, specialist shops in the country sell options that contain a range of insects, but distribution is expected to expand. Crickets are a popular insect option with a long tradition as food in Japan, and Gryllus Co. is one food technology company, set up in 2019, to look at how best to incorporate them in foodstuffs. They are high in dietary fiber and vitamins, as well as calcium, magnesium, zinc and iron. A vending machine in the city of Kumamoto sells cooked insects like beetles, crickets and insect pupae as snacks, some coated in chocolate. 
"Japan: Why are bugs becoming big business in Japan?", Deutsche Welle (DW), January 27, 2022, © Deutsche Welle (DW)
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