Japanese Snack Maker’s New Product Marketed As Sleep Aid

November 16, 2020: 12:00 AM EST

As part of a long-term strategic plan to develop foods derived from natural compounds, Tokyo-based Calbee announced an edible sleep aid product, dubbed Nyumin. The orange-scented, dissolvable strip contains crocetin, a chemical compound, derived from crocus and gardenia flowers that was shown to improve sleep quality and lessen fatigue in clinical trials. The sleep-aid product was developed over two years by researchers who survey people of all ages to pinpoint gaps in the market for new dietary products. The team specifically designed Nyumin in the form of a dissolvable strip that can be ingested directly before sleeping. No water or chewing is necessary to activate the strip. The company began taking pre-orders for Nyumin on the Japanese crowdfunding site Makuake on November 12 with plans to ship the first boxes in late December. One standard box of Nyumin contains a week’s supply of seven strips and retails for 1,080 yen ($10.32).

Krista Rogers, "Japanese snack company Calbee unveils new edible sleep aid strips", Sora News 24, November 16, 2020, © SoraNews24 -Japan News- / SOCIO CORPORATION

Domains

FOOD BUSINESS NEWS
Market Segments
News
Brands & Marketing
Companies
Ingredients
New Products
Savory Snacks

Geographies

Worldwide
Asia-Pacific
Japan

Japanese Snack Maker’s New Product Marketed As Sleep Aid

Domains

Geographies

Categories

See also: