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Japan's Rice Cracker Exports Surge Amid Global Health Trend

August 5, 2023: 12:00 AM EST
Japan’s Ministry of Agriculture, Forestry and Fisheries reported a rise in Japan’s rice cracker exports, attributed to increasing global recognition of these snacks as healthy options. In 2021, rice cracker exports saw a 22 percent  volume increase (5,141 tonnes) and a 24 percent value surge, reaching a record 5.6 billion yen ($40.18 million) due to pandemic-related home stays. Although 2022 saw a slight export slowdown, the first five months of 2023 indicate a growth trajectory similar to 2021. 
Miho Saito, "Japan's rice cracker makers find crunchy new markets abroad", Nikkei, August 05, 2023, © Nikkei Inc.
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