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April 1, 2022: 12:00 AM EST
This week, pop rock band the Jonas Brothers launched Rob’s Backstage Popcorn at 2,800 Walmart stores nationwide. The savory and sweet vegan popcorn is marketed as ‘the Jonas Brothers’ favorite backstage snack.’ The brand was created by the three Jonas Brothers, consumer good business The Naked Market, and family friend Rob Garbowsky, who introduced the brothers to his popcorn in 2011 during rehearsals and performances. The brothers decided to introduce it to fans in 2021 during the Jonas Brothers’ Remember This Tour until they decided to bring it consumers nationwide with Walmart. Rob’s Backstage Popcorn joins a growing range of celebrity founded vegan products. Last year, Hall of Fame basketball player Scottie Pippen co-founded popcorn brand Husk, which sells organic and all-natural popcorn in six. Vegan snack brands are also drawing celebrity investment. In 2017, Leonardo DiCaprio invested an undisclosed amount into chickpea-based snack brand HIPPEAS, and he has since invested in other environmentally friendly food products. Outstanding Foods has received investments from celebrities such as musical artist Snoop Dogg, actress Daniella Monet, and NBA player Javale McGee. The brand is known for its PigOut Pigless Pork Rinds and has recently launched its vegan Outstanding Cheese Balls.
Anna Starostinetskaya, "The Jonas Brothers Bring Their Favorite Backstage Vegan Snack To 2,800 Walmart Stores", Veg News, April 01, 2022, © Fresh Healthy Media, LLC
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