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Ka-Pop! Snacks Unveils New Packaging Designed To Attract COVID Era Shoppers

October 27, 2020: 12:00 AM EST
The Erie, Colorado-based BFY sorghum-based snack chips and puffs company has revamped its superhero themed packaging to better reflect its “continued commitment to healthy eating, a clean label, and the joy of snacking for all” and to “pop off shelves” to attract COVID-19 era shoppers. "The new packaging reinforces our belief that healthy snacks don't have to be boring!" says CEO David Finkel. Revamped packaging will appear on shelves in select Kroger and Wegmans stores starting in November and is starting to ship now on Amazon and kapopsnacks.com. The new designs were developed by Stone Strategy & Design, a multi-disciplinary brand and creative strategy studio in Golden, Colo.
"Ka-Pop Snacks Unveils New Updated Look and Packaging", PR Newswire, October 27, 2020, © PR Newswire Association LLC
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