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Kallo Thrives By Offering Indulgent, Yet BFY, Snacks

June 29, 2021: 12:00 AM EST
Inspired by evolving consumer snacking preferences, the U.K. rice cake brand offers a line of veggie-based clean-label snacks and other foods that manage to be flavorful, nutritious, and indulgent at the same time. The company’s veggie cakes, made with rice, corn, and lentils, include a variant made with a pea and lentil base blended with vegetable flavors such as pesto and beetroot. It also offers versions highlighting organic honey, blueberry & vanilla, apple & cinnamon, and sea salt & balsamic vinegar. Minimally processed with no artificial additives, the snacks are rich in fiber and protein. The company feels it is well-positioned to capitalize on emerging snack trends, especially consumer demands for healthy and indulgent treats.
Bethan Grylls , "Battle of the snacks: healthy or indulgent?", New Food, June 29, 2021, © Russell Publishing Limited
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