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Kameda Seika Aims To Grow Sales Outside Japan

October 25, 2022: 12:00 AM EST
Rice snack manufacturer Kameda Seika aims to leverage growing interest in gluten-free and meat-free options to expand its business beyond its domestic market in Japan. The company’s goal is overseas revenue of 50 billion yen by the end of the decade, from 9.2 billion in fiscal 2021. CEO Lekh Raj Juneja says there’s been an increase in rice snack sales in Asia and in the U.S., where it sells gluten-free crackers through subsidiaries. Juneja also wants to enter Europe and South America. The company’s flagship rice cracker, Kaki-no-tane, is popular in India, where it’s called Kari Kari. Juneja added that as the company deals with higher costs, it can reduce production costs by structural changes or by adding value to its products so it can raise prices.
Rurika Imahashi, "Japan snack maker Kameda Seika to ride gluten-free trend", Nikkei Asia, October 25, 2022, © Nikkei Inc.
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