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Kameda Seika Hopes New Exec Can Take Rice Snacks Global

January 2, 2022: 12:00 AM EST
The Tokyo-based maker of crunchy "kaki no tane" rice crackers hopes recently-hired Indian executive Juneja Raj Lekh will take the Japanese snack beyond its borders to the world market. Kaki no tane (literally "persimmon seeds," for the crescent shape) has been around since 1924, with a major enhancement (i.e., peanuts) in 1966. Lekh, 69, was vice president of sales in overseas markets for Rohto Pharmaceutical Co. when he was hired and assigned his mission. Kameda Seika started selling kaki no tane in India in January 2020, changing the name to "Kari-Kari" ("crunchy") though it is still a rice snack with peanuts available in six flavors, including chili garlic and wasabi. Each bag retails for about $1.30. Sales for fiscal 2021 are expected to top $881,000, and the company hopes to surpass that level in fiscal 2022.
"Japanese snack giant taps India-born exec to make rice crackers overseas hit", Mainichi Japan, January 02, 2022, © THE MAINICHI NEWSPAPERS
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