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Katjesgreenfood Acquires 10% Stake In Mymuesli, A Customizable Granola Provider

May 3, 2023: 12:00 AM EST
Katjesgreenfood, the venture-capital arm of German consumer-goods company Katjes Group, has acquired a 10 percent stake in Mymuesli, a German breakfast brand. Mymuesli claims it is the world’s first provider of individualized organic muesli, offering customers the ability to create personalized cereal mixes from over 80 organic ingredients. In addition, Mymuesli also sells pre-packaged breakfast products like porridge and granola. The brand’s products can be purchased through its website as well as other food retailers. Katjesgreenfood's investment aims to strengthen its position in innovative food concepts and drive sales for Mymuseli.
Eszter Racz, "Katjesgreenfood invests in German cereal maker Mymuesli", Just-food.com, May 03, 2023, © Verdict Media Limited
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