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Kellogg Company Reveals Names For Global Snacking And North American Cereal Businesses Following Planned Separation

March 15, 2023: 12:00 AM EST
Kellogg Company unveiled the names for the future companies it will create through its planned separation into two public companies focused on global snacking and North American cereal. The global snacking, international cereal and noodles, plant-based foods, and North American frozen breakfast business will be named Kellanova. The Kellanova logo features a modern font to emphasize innovation while retaining the iconic Kellogg Company ‘K’ to signal to its heritage. The North American cereal business will be named WK Kellogg Co and will feature a logo that utilizes the recognizable Kellogg’s script. The names will go into effect after the completion of the spin-offs, which the Kellogg Company hopes to be by the end of 2023. While the company names will change, the "Kellogg's" brand will remain on product packaging of both companies around the world. 
"KELLOGG COMPANY UNVEILS NAMES FOR GLOBAL SNACKING AND NORTH AMERICAN CEREAL BUSINESSES FOLLOWING PLANNED SEPARATION", Kellogg Company, March 15, 2023, © Kellogg Co.
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