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Kellogg Plans To Back Out Of The Cookie Business

November 13, 2018: 12:00 AM EST
Kellogg Company plans to sell its cookie and snack fruit businesses to concentrate on its core product lines. On the auction block will be Keebler, Famous Amos, and Mother's and Murray cookie brands along with the Stretch Island fruit snack brand. In January 2019, the company will begin to revamp its organizational structure to improve core product market share. Kellogg hopes the move will provide “top-line growth” for the company. The structural changes will include consolidation of its morning foods, snacks, and frozen food businesses – representing about 80 percent of U.S. revenue – into single product categories. The company is also: placing a new emphasis on e-commerce; reorganizing its sales teams and making changes in its supply chain.[Image Credit: © Kellogg NA Co]
Dawn Geske, "Kellogg Company Looks To Sell Keebler, Famous Amos Cookie Brands", International Business Times News, November 13, 2018, © IBT Media Inc.
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