Kellogg UK Revamps Cereal Line To Make Products More Healthful

Kellogg UK announced the launch of the “Better Starts Plan,” a healthful breakfast initiative that involves revamping its cereal line, mainly by cutting sugar content. The company says it will, for example, reduce sugar in Coco Pops by 40 percent and in Rice Krispies by 20 percent. It will also launch a range of vegan and organic cereals, and continue to cut salt levels. The company says it is able to do all of this because its food development team was able to maximize flavor with cocoa and grains to maintain taste without using artificial sweeteners. The new plant-based cereal range called WK Kellogg will include no added sugar, low sugar, organic and vegan options. [Image Credit: © Kellogg UK ]