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Kellogg’s Adds Granola To Raisin Bran

July 7, 2016: 12:00 AM EST
Kellogg Company has expanded its Raisin Bran breakfast cereal line to include two granola-based varieties. Two flavors of Raisin Bran Granola will be available at 200 calories a serving with bran flakes, raisins and granola oat clusters: Raisin & Honey Granola and Cranberry Almond Granola, both low in fat, high in fiber. The company said its market research found now only that an increasing number of people were eating granola, its own Raisin Bran customers were eager to have granola blends that did not sacrifice the traditional flavor of the bran flakes and sweet raisins. 
"Kellogg's Merges Two Breakfast Favorites - Raisin Bran And Granola To Create A Delicious New Pairing", News release, Kellogg Company, July 07, 2016, © Kellogg Company
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