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Kellogg’s Develops Fully Recyclable Stand-Up Pouch For Its Bear Naked Range

February 18, 2020: 12:00 AM EST
Bear Naked’s Fully Recyclable Stand-Up Pouch Wins Packaging Award
Kellogg’s Bear Naked granola now uses the first fully recyclable stand-up barrier pouch made for food packaging that’s available nationwide. Development took over 18 months and required the collaboration of five partner companies. Bear Naked’s goal was to produce a stand-up pouch that met its specifications and could be recycled at a retail store, not sent to a special processing center as earlier packaging required. Developing flexible packaging that can be more easily recycled is challenging because of the multiple layers in the material that are often held together by adhesives that impair recycling. This issue was navigated by using a nine-layer material from Berry Global, called Entour, which leverages a technology from Dow called RETAIN. The pouch won a Silver Award in Sustainability in the Flexible Packaging Association’s 2020 FPA Achievement Awards.
"Kellogg’s Develops Recyclable Cereal Pouch: The Nine Essentials", February 18, 2020
North America
United States of America
Innovation & New Ideas
Developed by Yuri Ingultsov Software Lab.