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Kellogg's Japan And Kirin Holdings Launch All-Bran Immune Care Cereal

July 5, 2023: 12:00 AM EST
Kellogg’s Japan and Kirin Holdings, a Japanese beverage and pharmaceutical company, partnered to launch All-Bran Immune Care, a functional cereal that promotes immune support and improved intestinal health. The cereal incorporates Kirin’s LC-Plasma, a proprietary ingredient reported to be vital for a healthy functioning immune system, and arabinoxylan, a fermentable dietary fiber derived from wheat bran. Arabinoxylan is claimed to regulate stomach conditions and improve bowel movements. All-Bran Immune Care is available for purchase on Amazon Japan.
Hui Ling Dang, "Double functionality: Kirin and Kellogg’s join hands for new cereal product with gut health and immunity benefits", NutraIngredients Asia, July 05, 2023, © William Reed Ltd
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