We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Kellogg’s Launches Jumbo SNAX, Pushing Cereal-Based Snacks

March 28, 2020: 12:00 AM EST
Kellogg’s is hoping to extend four of its cereals into snacks as ‘Jumbo SNAX’. It has taken four flavors, Froot Loops, Apple Jacks, Corn Pops and Frosted Flakes and is making them available in snackable form. Kellogg’s talks about them as an alternative to popcorn while watching movies or as an ice cream mix-in. Its Frosted Flakes comes as Tiger Paws, paw-shaped cereal bites that have 150 calories and 15 grams of sugar per 1.25-cup serving. The products will be available as single serving packs and a resealable shareable bag. Jumbo SNAX will be available in stores from May with the multi-packs retailing for $5.49 and the multi-serve bags for $4.99.
"Kellogg’s Jumbo SNAX makes cereal snacking even bigger", March 28, 2020
North America
United States of America
Innovation & New Ideas
Developed by Yuri Ingultsov Software Lab.