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Kellogg's RX Unveils Cereal Containing Plant-Based Protein

July 20, 2021: 12:00 AM EST
RX Cereal, available in chocolate almond, vanilla almond and strawberry, uses a mix of pea protein, almonds, and brown rice to provide protein. Each serving of the cereal contains 11 to 12 grams of protein and three to four grams of fiber depending on the flavor. The cereals also are made without artificial colors, flavors, ingredients, or preservatives. RX says its new cereal is also a good afternoon snack that consumers could enjoy as a cereal or more like a granola. Kellogg changed the name RXBar to RX in 2019 as part of a push to expand into new product lines. 
Lauren Manning, "Kellogg's RX brand launches protein-rich cereals", Food Dive, July 20, 2021, © Industry Dive
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