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Kestrel Foods Acquires Vegan Granola Brand Just Live A Little

April 6, 2022: 12:00 AM EST
Plant-based snacks manufacturer Kestrel Foods has acquired vegan and non-HFSS granola brand Just Live a Little. The brand sells granola, trail mix and granola bars in UK retailers Waitrose, Ocado and Tesco. Kestrel Foods already owns vegan granola and snacks brand Acti-Snack, along with its dried fruit and nuts brand, Forest Feast. Kestrel Foods said the deal would expand upon Kestrel Foods’ portfolio and is a step toward the company’s "ongoing commitment to becoming an innovative leader in the plant-based snacking market."
Niamh Leonard-Bedwell, "Kestrel Foods acquires vegan granola brand Just Live a Little", The Grocer, April 06, 2022, © William Reed Ltd
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