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Keto Brand Catalina Snacks Sees Growth Amongst Consumers Without Dietary Needs

April 19, 2022: 12:00 AM EST
Keto snacks company Catalina Snacks is seeing fast growth and proving that 'keto' has broader consumer appeal beyond low-carb diet followers. Founded in 2017 as a direct-to-consumer brand, Catalina Snacks built up a loyal base of consumers looking for low-carb snacks to fit their dietary needs. It has since grown a more diverse following and attracted consumers without dietary needs but with interest in reducing carbs and sugar. Founder Krishna Kaliannan accredits this to the widespread popularisation of the keto movement that has educated consumers on the harms of eating high-carb and sugar diets. Catalina Snacks has 22 SKUs across three product categories of cereals, cookies, and snack mixes. All its products contain low sugar and high fiber and protein by using a mix of pea protein, potato fiber, non-GMO corn fiber and chicory root fiber combined with sugar alternatives such as stevia, monk fruit, and allulose. Catalina Snacks products are sold in over 15,000 stores nationwide including Kroger, Whole Foods Market, Costco and Target. According to the company, Catalina Snacks has become the #6 fastest-growing natural brand in the conventional channel registering 381% year-over-year growth. It is also reportedly the #1 selling SKU and #4 brand by dollar sales in the natural cereal channel.
Mary Ellen Shoup, "Keto in focus part three: Catalina Snacks CEO... 'The majority of our audience just want to eat less sugar and fewer carbs'", FoodNavigator-USA.com, April 19, 2022, © William Reed Ltd
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