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Keto-Focused Products Expected To Have A Strong Year

February 26, 2022: 12:00 AM EST
Consumers seeking healthier eating with low-carb ketogenic diets have encouraged startups to meet the growing demand for keto food and beverage options. Keto product launches doubled in the 12 months to May 2021, according to Mintel data. A survey of nearly 1,200 Registered Dietician Nutritionists found the keto diet to be the second most popular diet trend for 2022, and there has been massive growth in the number of Google searches for keto snacks. Brands have responded with popular products like Perfect Keto’s Banana Bread Keto Bars from Perfect Keto and CHOMPS Grass Fed Beef Jerky Meat Snack Sticks. HighKey, a startup making keto snacks, launched its products at Costco in 2021. Joseph Chen, CEO of consulting firm Leo & Dragon, expects more keto products on the market across all food and beverage categories. 
John S. Forrester, "Demand for Keto Products to Remain High in 2022", Powder & Bulk Solids Magazine, February 26, 2022, © Informa Markets, a trading division of Informa PLC.
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