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Keuirg Dr Pepper Announces Strategic Partnership With Red Bull

October 6, 2022: 12:00 AM EST
Keurig Dr Pepper has announced a strategic partnership with Red Bull to sell and distribute Red Bull in Mexico, further leveraging and expanding KDP's partner network strategy. The sales and distribution partnership provides KDP with exclusive rights to distribute Red Bull Energy Drink products across independent retailers, wholesalers, regional key accounts and on-premise channels in the country, with some exclusions. The partnership also provides the company with the option to distribute future RTD beverage products that Red Bull launches in Mexico.
"Keurig Dr Pepper Announces Strategic Partnership with Red Bull", PRNewswire , October 06, 2022, © Cision US Inc.
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