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June 24, 2022: 12:00 AM EST
Within the BFY food landscape, two clear trends are emerging in product development: functional and diet-specific foods. Functional foods with claims of specific health benefits and ingredients such as adaptogens and nootropics are gaining traction. In 2021, global functional and fortified food sales reached $292 billion, including $83 billion in the US. A new functional snack start-up is DOH!, which offers vegan, gluten-free cookie dough enhanced with nutrients to target specific needs such as immune support and stress relief. Products promoting digestive health are particularly popular. For example, BelliWelli offers plant-based, gluten-free digestive health bars aimed at consumers suffering from irritable-bowel syndrome. Dalci serves a line of gut-friendly dessert bars formulated with anti-inflammatory ingredients such as avocado oil, coconut sugar and almond flour. Food alternatives are also increasingly popular as more consumers follow specific diets or eating patterns. Snow Days is a brand of organic, grain-free pizza bites made with a cassava flour crust, aimed to rival General Mill’s Totino’s Pizza Rolls. Additionally, Three Wishes Cereal, creates gluten-free, low sugar cereal that is formulated with chickpea, pea protein and tapioca.
Lucas Cuni-Mertz, "Four key food trends highlighted at BEMA 2022", Baking Business, June 24, 2022, © Sosland Publishing Company
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