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Kind Snacks Combats Impulse Purchase Decline With U.K. Multipacks

January 28, 2021: 12:00 AM EST
The New York-based company will launch core flavors in the U.K. in three-pack formats. Peanut Butter Dark Chocolate, Caramel Almond Sea Salt, and Dark Chocolate Nuts & Sea Salt will be available at Sainsbury's and Morrisons this month. Coconut & Almond and Salted Caramel Dark Chocolate will arrive at Waitrose in late February. Impulse sales of Kind products have fallen during the pandemic, while multipacks are seeing "the most significant growth."  Free-from snack brand Livia's experienced a similar trend in October of last year when it launched three-packs of its Million Squares and Nugglets ranges a year ahead of schedule. 
Abbie Dawson, "Kind Snacks places faith in multipacks to combat impulse decline", thegrocer.co.uk, January 28, 2021, © William Reed Business Media Ltd
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