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KIND Snacks Hires U.K. Agency Frank PR

September 22, 2021: 12:00 AM EST
The New York-based unit if Mars hopes the agency will be able to deliver integrated brand-building campaigns to boost the U.K. presence of the brand. Frank has developed several PR campaigns for the brand, including the launch of a social media barometer mapping kind and unkind moments during the pandemic (the Kind Curve Index); and a campaign featuring a traveling, interactive billboard that delivered heartfelt messages to its users' families and friends in lockdown (Driving Kindness). KIND Snacks joins Frank’s portfolio of food and drink clients, which include Burger King, Jammie Dodgers, Tyrells, and Weetabix.
Emmie Harrison-West , "KIND Snacks hires U.K. PR agency", PR Week, September 22, 2021, © Haymarket Media Group Ltd.
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